More good workshops and conversations yesterday at the CIO Insurance Summit, including some great discussions of agent-facing technology, legacy transformation, and outsourcing. Perhaps surprisingly for a “technology” event, across all three of these areas, the importance of personal engagement and relationships shown through.
One of the highlights of the agent-facing technology discussions was the importance of engaging with the CSRs at independent agencies when designing agent portals. As our small commercial agents study shows, CSRs have their own preferences and needs in agent portal design, and for some small commercial lines especially, the CSR can be influential in determining where business gets placed. One super-regional carrier who presented a case study actually has a CSR council in addition to an agent council, which not only lets them learn what CSRs like, but builds a direct relationship with these important stakeholders.
Among the many discussions related to legacy transformation was a case study from a super-regional P/C insurer, showing how a $30 million, 4-year investment enabled the company to write an additional $200 million in business once the transformation was complete. Like all true transformations, this one was quite disruptive for the organization, and the initiative was only possible because the CIO and CEO had the same vision, goal, and commitment. This strong relationship was the necessary pre-condition for being able to successfully attempt this transformation..
Outsourcing/managed services discussions focused more on capabilities enhancement and the ability to focus internal resources more strategically rather pure cost savings. For many CIOs, maintenance of legacy applications (especially during a transformation project!), testing, and even DBA work are being shifted to external service providers, while internal teams remain focused on developing and supporting strategic applications.
But what struck me about the sourcing discussions, both in presentations and in side conversations, was the efforts being devoting to build personal relationships with these external partner teams, including sending internal staff to visit offshore sites and proving opportunities for teams to mix socially. It really underlined the importance of building cohesive project teams, no matter what color badge the team members wear.
I’m looking forward to today’s discussions on Social Networking and Innovation, and to tonight’s reception.